Is That Festive Sale Discount Actually Real? How to Check Before You Buy
Every festive sale banner makes the same promise: a slashed-through “before” price, a bold percentage off, and a countdown clock telling you to hurry. With Amazon’s Great Indian Festival and Flipkart’s Big Billion Days both expected to land in late September 2026, that pitch is about to be everywhere again. The uncomfortable question worth asking before you click “Buy Now” is simple: was that discount ever real, or was the “before” price inflated just so the “after” price could look like a bargain?
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Is 'No Cost EMI' Actually Free? What It Really Costs You (India, 2026)
“No cost EMI” is one of those phrases that sounds like a settled deal — you get the product, you pay it off monthly, and nobody charges you extra for the privilege. That’s the pitch on every big-ticket listing during sale season. It’s also not quite true, and the gap between the pitch and the real math is exactly what this post walks through.
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