AI Agents Are Starting to Shop for You — Here's What They Can (and Can't) Do Without Asking
Somewhere between “AI that answers questions” and “AI that runs your life” sits a category that’s growing fast in 2026: AI shopping agents — tools that can browse a store, compare options, fill in your payment details, and in a growing number of cases, actually complete the purchase, with only a light touch of human approval along the way. According to Braze’s 2026 Customer Engagement Review, 14% of UK consumers already let an AI agent transact on their behalf, and that number is projected to almost triple to 37% by the end of the year. That’s not a niche behavior anymore — it’s a trend moving fast enough that most people using these tools haven’t stopped to check exactly what permissions they’ve handed over.
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